To do this, we conducted initially a historical survey of all the productions with the brand of the "Sítio", since the publication of the books by Monteiro Lobato, and then, we analyze the portal and identify its main transmedia characteristics and their relationship with the other productions made with the brand.
The present research attempts to identify how the current transmedia project was developed from a universe already known and how it leverages influences from other adaptations to reintroduce the "Sítio" to a new generation. Besides the portal, the design transmedia of the "Sítio" also features an animation, social networking pages and a physical themed space located in Mairiporã-SP. In 2011 became available online the portal "Mundo do Sítio", first transmedia project product based on the work of Lobato. This universe is not restricted only to literature, it expanded also in other media over almost ninety years, through TV shows, comic books, movies, and other media. Important Brazilian children's literature author, Monteiro Lobato created with his books of "Sítio do Picapau Amarelo" a universe that remains and influences the imaginary of Brazilian population until today.
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